I am a Colombian new media artist and designer focused on a multidisciplinary understanding of the arts that derives from experimentation, curiosity, and a deep desire to land in unexplored places. Collaboration and cooperation with musicians and other visual artists are always key elements in my artistic process.

My passion for visualizing sonic experiences has led me to experiment with technology and produce new visual aesthetics. They may take the form of a video clip, an installation, or a VR piece. I establish dialogues between physical spaces and virtual environments in order to find poetic relationships between computation and physicality, to explore how technology is shaping the connection between humans and nature in our contemporary experience.


Cultura Profetica ︎︎︎ 2018- 2021
Senior Art Director, Motion Director
Bogota, CO - San Juan, PR

+PLAY Studio ︎︎︎ 2017- 2020
Senior Art Director, Creative Director, Motion Director
Bogota, CO

Páramo Presenta ︎︎︎ 2014- 2017
Senior Art Director, Creative Director
Bogota, CO

Páramo Presenta ︎︎︎ 2014
Junior Graphic Designer
Bogota, CO


School of Visual Arts ︎︎︎ 2022
MFA Computer Arts
New York, US

University of The Andes ︎︎︎ 2013
BFA Design: Communication and Product Design


Where the landscape becomes water ︎︎︎ 2021
Juan David Figueroa & Álvaro Rodríguez
La Cometa Gallery / Bogota, CO

Red Pulses ︎︎︎2020
Group Show
SVA Flatiron Gallery / New York, US

Pulling Down the Heavens︎︎︎2020
Online group show
SVA Galleries / New York, US

Points in the Cloud ︎︎︎ 2019
Juan David Figueroa, Carlos Serrano & Álvaro Rodríguez
Jeymarte Gallery / Subachoque, CO

Portions of Territory ︎︎︎2018
Juan David Figueroa, Carlos Serrano & Álvaro Rodríguez
6th edition of the Feria del Millon / Bogota, CO


Golden Award in Film: Art Direction in El Dorado Festival
︎︎︎ 2016
Festival Estereo Picnic 2017 Line-Up Video
Role: Project & Art Director
Bogota, CO

Winner of XIX Lapiz de Acero Award
︎︎︎ 2016
Area: Visual Identity for Festival Estéreo Picnic
with Agencia Milagros S.A + Sueño Estéreo S.A.
Shortlist in XIX Lapiz de Acero Award / Area: Animation
Role: Project director
Bogota, CO

An Observation of the End of the World
︎︎︎ 2017
Work done with +PLAY Studio / Role: Director
Video art in Fulldome for Bogota’s Planetarium Award, Idartes (District Institute of the Arts) / Bogota, CO

Official Selection Immersphere International Fulldome Festival ︎︎︎ 2017
Brasilia, BR